High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

6 Essentials to Include in a Brand Guide

6 Essentials to Include in a Brand Guide

For small businesses, entrepreneurs and marketing individuals, one of the most important parts of marketing is knowing who you are. If you don’t fully understand who the business is and what its values are, then marketing that business to others becomes a much more challenging task. So, how does a business know what it is? Through its brand.

Your brand is the business’s name, design, values and overall feel of the company. It’s everything that makes your business what it is. These principles and guidelines are shared throughout the company with a brand guide, which provides a necessary tool designed to give your brand consistency and flexibility. When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light. Today we dive deeper into brand strategy by defining the six essentials you need to include in a business brand guide.

1. Mission
From the very beginning, a mission statement sets a clear motive for the company. Why does your business exist? A mission statement establishes an overarching reason for the brand’s existence, which can then be further defined throughout the rest of the brand guide. When you have a mission, you can constantly check the rest of your brand elements next it, ensuring you are consistently on track for your purpose.

2. Vision
A vision statement is similar to the mission, but with one clear distinction. While a mission statement explains why the brand exists, a vision statement explains where the brand should go. Your mission statement should stay pretty consistent; however, your vision statement can change and adapt depending on where the brand is at. Include a vision statement in your brand guide so all team members are on the same page with where the company is going.

3. Target Audience
Who is the business’s ideal customer? Who is your target audience? Incorporate your target audience in the brand guide by describing who your customers are and how your products or services influence their lives. Be sure to also include any market research you have on your target audience in order to offer deeper insight to help team members better communicate the brand with potential customers.

4. Personality
Possibly one of the greatest components of a company’s brand is its personality. Make a list of three to five adjectives which describe your brand. Is the company smooth and professional? Perhaps fun and witty? Try an “Is/Is Not” activity to really nail down distinct personality features for your brand. As you define the business’s personality, you set the tone for everything from design, to voice, to formatting.

5. Design
Once personality is defined, dive into the nitty gritty of what people see about the brand—design. This includes everything from the logo, to colors to formatting. Consider your target audience as you determine brand design. What colors and fonts would appeal to them? What style of photography best catches their eye? While decisions like these may seem simple, they are extremely important when it comes to clearly distinguishing your brand in the public.

6. Voice
Following design is another necessary brand guide component—voice. If your brand were a person, how would he or she talk? Set the tone and style of voice you want, along with any verbiage to use with the brand. For instance, some businesses use the phrase “team members” instead of “employees” because they prefer a team atmosphere. The voice, tone and words you use are all particularly influential pieces in defining your brand guide.

A clearly-defined business brand is a critical component of any marketing strategy. When a business knows who it is, it can better communicate that with potential customers. Use these six essentials when building your brand guide in order to determine your unique brand and share it with others on a whole new level.