High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Spooky Good Marketing Tricks for Halloween

Spooky Good Marketing Tricks for Halloween

Happy Halloween! This week, we can smell the leaves floating through the air, see the pumpkins on each doorstep and even hear children laughing as they prepare their costumes for trick-or-treating. But, Halloween is more than just a festive holiday for children and families to partake in; in fact, it’s actually an enormous marketing opportunity for small businesses. 

According to The Balance, Halloween retail spending has grown by more than $1 billion since 2012, with the average buyer spending approximately $86.79. This means if a small business isn’t on board with Halloween marketing, then it is missing out on a huge potential selling point. But with Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.

1. Share about Halloween.
There’s no doubt about it: Halloween is an extremely social holiday. So naturally, one of the best marketing tricks you can take advantage of this week is to share about Halloween on your social media pages. Post about how the business prepares for Halloween, post about Halloween sales or promotions and even post on the day of Halloween. Clients will be talking about Halloween this week, so join in the conversation online through social networking.

2. Dress up for Halloween.
And of course, what’s one of the best things to post about Halloween? Team members dressed up for the occasion! Encourage other team members to dress up around the office for Halloween to get into the spirit of things. Particularly for B2C brick and mortar locations, this tactic is a great way to spark conversations with customers and encourage them to buy. Even for B2B companies, dressing up for Halloween can show more of your internal brand and make clients feel connected to the business. 

3. Decorate for Halloween.
If you work with a brick and mortar business, why not throw up a few cobwebs and pumpkins around the office? Decorating for Halloween is a simple way to get into the season and engage with customers. On the day of Halloween, you could even offer clients a bag of goodies or treats, so they really see how the business identifies with the community.

4. Host a contest for Halloween.
Speaking of engaging with the community, consider hosting a contest this Halloween. Whether it’s a costume contest, pumpkin carving contest or even a food contest, this methodology is the perfect way for small to midsize businesses to market within limited budgets and resources. Host the contest in-store, or take it online with social networking. In fact, themed contests like these are the perfect way to promote user-generated content (UGC), which you can use time and again. And of course, be sure to offer a substantial prize for the winner, so consumers will want to come back next year.

5. Incorporate products for Halloween.
Finally, don’t forget to incorporate your products or services into the Halloween theme every step of the way. Be creative in how customers can use your goods within their own Halloween planning. For instance, a printing company might promote their paper products as the perfect option to use when sending out Halloween party invites. Think outside the box and make your marketing messages fun and creative when connecting with consumers this Halloween.

Halloween is a huge opportunity for businesses to get on board with and market to customers. Be sure your team is ready for it this week by taking advantage of these spooky good marketing tricks. Then, see how you can engage with consumers and grow your business on Halloween.